Stanford study to try cold cash and social game to relieve rush hour traffic

Sleeping in might never feel better. To lower traffic congestion and pollution, a new program seeks to get Stanford drivers to avoid arriving and departing the campus during peak hours. Professor Balaji Prabhakar aims to deliver social benefits at low cost using people’s penchant for a chance at a bigger payout over a predetermined small reward.

via Stanford study to try cold cash and social game to relieve rush hour traffic.

Gamification of traffic!

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